Richard Branson developing ‘ultraclean’ fuel
In a recent interview, Richard Branson expressed concern that his international business is contributing to climate change. Branson is tackling this issue by investing in conventional alternative energy technologies but has also announced that he is developing a new clean fuel to be used in cars, trains and eventually aircraft.
The new fuel, called Virgin Fuel of course, is currently under development and little information has been revealed about it so far except that it isn’t derived from ethanol. Over the next 4 years, Branson will invest $1 Billion in alternative energy research, divided among solar, wind, ethanol and the new Virgin Fuel project.
I used to be skeptical of global warming, but now I’m absolutely convinced that the world is spiraling out of control. CO2 is like a bushfire that gets bigger and bigger every year.
All of us who are in a position to do something about it must do something about it. Because Virgin is involved with planes and trains, we have even more responsibility. So we’ve put aside quite a lot of money to invest in alternative fuels. Over the next four years, we’ll invest something like $1 billion in alternative fuels. – Richard Branson, Business 2.0 interview